The iPads were designed exclusively for the Burj Al Arab by bespoke luxury brand Gold & Co. London, infamous for their gold-plated technology products, who engraved the iPads with the hotel’s logo.
Guests are offered the gold plated iPads when they check into the hotel, and can use them to browse hotel services, menus and guest information. The Burj Al Arab is the first hotel to offer the Interactive Customer Experience (ICE) software on an iPad – meaning guests can use the iPad as a concierge.